Tis The Season To Use Mobile

What's Next In Payments®
9:59 PM EST October 17th, 2012

More people will use mobile devices to compare prices, redeem coupons and make purchases this holiday season.

That’s good new for the eCommerce industry, and it comes via a new MarketLive survey titled “Mindset of a Multichannel Shopper.”

The most interesting trend from the study is that 16 percent said they plan to do most or all of their holiday shopping via smartphone or tablet this holiday season – up from 13 percent in 2011.

What else did the survey find? Let’s take a look.

Mobile Coupons, Mobile Commerce

According to the survey, 43 percent said they’re planning on using their mobile devices to redeem coupons while in stores. Twenty one percent said they’d make purchases via mobile, compared to just 11 percent a year ago. As Mobile Commerce Daily notes, given the overall slower rate of mobile purchasing adoptions, that’s a surprising jump.

Comparing Prices On Devices

Even if only one-fifth of consumers are looking to buy on their devices, more are planning on price shopping using mobile. The survey noted that 29 percent plan to use mobile to compare prices this year, while only 12 percent did a year ago.

Personalization and Product Reviews

Half of those surveyed said it was somewhat or very important to them to be able to find personalized gifts when shopping online, up from 41 percent a year ago. On a similar note, 45 said they found peer reviews important, while that number was just 37 percent in 2011.

To see more statistics form the MarketLive survey, read here.

Comments
Also by This Author
What's Hot
News
Staples Breach Hit 1.16 Million Payment Cards
Loyalty & Rewards
Go, Teller, On The Mountain (Of Stats) That Mobile’s Less Loyal
News
Would You Like Beacons With That?
News
PayPal Here Gets New U.K. Partner
View All Articles ››
You May Also Like
Company Spotlight
Different mPOS Strokes for Different mPOS Folks
International
Digital River Offers A Sneak Peak At Mobile eCommerce Trends
Mobile Commerce
Trustwave Buys Cenzic To Beef Up App Testing Capability
News
Staples Breach Hit 1.16 Million Payment Cards
Alternative Financial Services
Bitcoin Tracker | Week 53    
Loyalty & Rewards
Go, Teller, On The Mountain (Of Stats) That Mobile’s Less Loyal
News
Would You Like Beacons With That?
View All Articles ››