Western Union Uses Prepaid Transaction Data to Make Offers

What's Next In Payments®
5:20 PM EDT April 26th, 2012

Western Union will use its prepaid cardholders’ transaction data to make money transfer and bill payment discount offers, American Banker reports.

The company hopes to convert more of its money transfer customers into prepaid users, the report says. Western Union expects to send out its first such offers by the end of the year.

Read the full story here.

Comments
Also by This Author
What's Hot
News
Mobile Payments Fuel Starbucks Growth
Merchant Innovation
ATM Networks Join Forces Against Fraud
News
Amazon Stock Tumbles on Losses
Merchant Innovation
MoneyGram Beefs Up Exec Ranks
View All Articles ››
You May Also Like
Company Spotlight
Different mPOS Strokes for Different mPOS Folks
International
Digital River Offers A Sneak Peak At Mobile eCommerce Trends
Mobile Commerce
Trustwave Buys Cenzic To Beef Up App Testing Capability
Alternative Financial Services
The FI Payments’ Innovation Survival Kit
Alternative Financial Services
“Embrace Innovation” (Or Else Suffer The Consequences)
News
Mobile Payments Fuel Starbucks Growth
Hmmm
Visa Unveils Major Digital Moves
View All Articles ››