Western Union Uses Prepaid Transaction Data to Make Offers

What's Next In Payments®
5:20 PM EDT April 26th, 2012

Western Union will use its prepaid cardholders’ transaction data to make money transfer and bill payment discount offers, American Banker reports.

The company hopes to convert more of its money transfer customers into prepaid users, the report says. Western Union expects to send out its first such offers by the end of the year.

Read the full story here.

Comments
Also by This Author
What's Hot
Mobile Commerce
Blackberry’s Security Patents Attract Lenovo As A Potential Buyer
News
ABA Wants Team-Up To Tackle Security Issues With Retailers
Mobile Commerce
Square Swimming With Payments Sharks
Mobile Commerce
Is Webrooming The New Showrooming?
View All Articles ››
You May Also Like
Company Spotlight
Different mPOS Strokes for Different mPOS Folks
International
Digital River Offers A Sneak Peak At Mobile eCommerce Trends
Mobile Commerce
Trustwave Buys Cenzic To Beef Up App Testing Capability
Apple Pay Tracker
International iPhones Users May Have Found a Loophole to Apple Pay
B2B Payments
CabCharge Knocks Back Fleetcors Take-Over Attempt
Apple Pay Tracker
Apple Sold A Ton Of iPhones In Q3
B2B Payments
Boost Intercept Popularity Soars
View All Articles ››