Western Union Uses Prepaid Transaction Data to Make Offers

What's Next In Payments®
5:20 PM EDT April 26th, 2012

Western Union will use its prepaid cardholders’ transaction data to make money transfer and bill payment discount offers, American Banker reports.

The company hopes to convert more of its money transfer customers into prepaid users, the report says. Western Union expects to send out its first such offers by the end of the year.

Read the full story here.

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