Western Union Uses Prepaid Transaction Data to Make Offers

What's Next In Payments®
5:20 PM EST April 26th, 2012

Western Union will use its prepaid cardholders’ transaction data to make money transfer and bill payment discount offers, American Banker reports.

The company hopes to convert more of its money transfer customers into prepaid users, the report says. Western Union expects to send out its first such offers by the end of the year.

Read the full story here.

Comments
Also by This Author
What's Hot
News
Big Spenders Spend Small On Cyber Monday
News
140 Million To Shop Today
News
Macy’s To Start Cyber Monday Early
News
Sears Gives Holiday Sales To Rivals (But Not On Purpose)
View All Articles ››
You May Also Like
Company Spotlight
Different mPOS Strokes for Different mPOS Folks
International
Digital River Offers A Sneak Peak At Mobile eCommerce Trends
Mobile Commerce
Trustwave Buys Cenzic To Beef Up App Testing Capability
Company Spotlight
MasterCard’s Take On Black Friday
News
Big Spenders Spend Small On Cyber Monday
News
140 Million To Shop Today
News
Macy’s To Start Cyber Monday Early
View All Articles ››