Airtag Debuts White Label Mobile Wallet

What's Next In Payments®
6:34 AM EDT February 25th, 2013

Mobile shopping specialist Airtag has launched Airpass, which enables providers to distribute their own self-branded virtual wallet with NFC payment functionalities, The Paypers reported. Airpass features include native designs for each smartphone platform, as well as the ability for use as an Open Wallet; cards aggregator, or Widget Wallet; or widgets aggregator.

“There are going to be not one, but many mobile wallets that succeed,” says Airtag CEO Jérémie Leroyer told NFC World. “Each brand needs to start building their own identity in the wallet experience, not simply to get a piece of the payment pie, rather to retain and build loyal customers.”

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