Groupon, Sparkfly Team For In-Store Redemption

Groupon continued its pivot away from daily deals on November 13, announcing a new tool caters to merchants looking to for in-store offer redemption, Mobile Commerce Daily reported on November 13.

The move is being led by the launch of a pilot program with real-time tracking and redemption specialist Sparkfly.

“We anticipate that Sparkfly’s integration capabilities across a number of different POS systems will allow us to scale regional and national partnerships with some of the leading brands in food and beverage, health and beauty and retail,” Nicholas Halliwell, a Groupon representative, told the media outlet.

For more on Sparkfly and its technology, read our Q&A with CEO Catherine Tabor here

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