Groupon Steps Up mPayments Game, Adds Groupon Payments To Android

What's Next In Payments®
10:38 PM EDT January 12th, 2013

Groupon took another step away from its daily deals origin Friday, expanding its Groupon Payments swipe-and-dongle mPayments platform to its Android application.

Considering around half of all smartphones in the U.S. market today run on Android, it’s a move that gives Groupon considerably more heft in the mobile payments space as they continue to change their business model in the wake of a disappointing IPO in November of 2011.

Groupon Payments, which serves as Groupon’s mobile payments answer to the likes of Square and others, originally launched only for iOS in September. In addition to standard card-swiping capabilities, Groupon Payments also comes with value-added features such as analytics, ROI tracking, tip addition and more.

“We’re thrilled to bring the powerful features of the Groupon Merchants app and the cost savings and convenience of Groupon Payments to more merchants with smart phones,” said Gene Alston, General Manager of Groupon Payments. “This app is an effective tool for merchants looking to process payments and track customer growth.”

While the Groupon Payments is now available for Android handsets, Groupon has yet to release its iPad Breadcrumb app for Android tablets. The company has not announced plans to expand to Windows Phone or Windows 8.

Groupon’s mPOS expansion wasn’t the only move they made this weekend: the company also bought Glassmap, a location-detecting app, for an undisclosed amount. Acquiring a location-based service like Glasssmap makes plenty of sense for Groupon, which can use the information to send more accurately targeted deals to consumers.

“Groupon has revolutionized how people today use technology to interact with the real world, and that’s why we’re so excited to join them. Together, we’ll be able to create even more amazing products,” read a Glassmap blog post.

To read more about Groupon Payments’ expansion, click here.

Comments
Also by This Author
What's Hot
Mobile Commerce
Glitches At BBVA’s Simple Illustrate Digital Banking’s Difficulties
News
Apple Pay Accelerates Regulator’s Focus on Mobile Payments
International
Alibaba’s Price Range On The Rise Pre-IPO
Merchant Innovation
Among (The Few) M-Pay Users, NFC Is Popular
View All Articles ››
You May Also Like
Company Spotlight
Different mPOS Strokes for Different mPOS Folks
International
Digital River Offers A Sneak Peak At Mobile eCommerce Trends
Mobile Commerce
Trustwave Buys Cenzic To Beef Up App Testing Capability
Cool
U.S. Credit Card Debt Set To Reach Pre-Recession Levels
B2B Payments
FTC’s 5 Concerns About Mobile Financial Services
Hmmm
iPhone 6 : Americans Are Sold, Singaporeans On Hold
Mobile Commerce
Glitches At BBVA’s Simple Illustrate Digital Banking’s Difficulties
View All Articles ››