J.C. Penney Cuts Back On RFID Rollout

What's Next In Payments®
6:26 AM EST January 31st, 2013

J.C. Penney has drastically reduced the number of items it plans to integrate with RFID tags, citing the cost barrier to RFID adoption as reason for the change in plans.

In July 2012, the company’s CEO, Ron Johnson, announced that J.C. Penney would aim to tag all merchandise with RFID tags by February 2013. Now, the company plans to limit RFID-tagged merchandise to shoes, bras and some denim and jewelry products, reports RFID Journal.

“The company recently postponed the implementation of RFID as part of a cost-saving initiative,” says Joey Thomas, J.C. Penney’s media relations manager, “but will continue to roll out tagging in bras, footwear, fashion jewelry, and men’s and women’s denim. We see the value and benefits of RFID, and will continue exploring the opportunity to further deploy the technology at a later date.”

Read the full story here.

Topics:
Comments
Also by This Author
What's Hot
News
Staples Breach Hit 1.16 Million Payment Cards
Loyalty & Rewards
Go, Teller, On The Mountain (Of Stats) That Mobile’s Less Loyal
News
Would You Like Beacons With That?
News
PayPal Here Gets New U.K. Partner
View All Articles ››
You May Also Like
Company Spotlight
Different mPOS Strokes for Different mPOS Folks
International
Digital River Offers A Sneak Peak At Mobile eCommerce Trends
Mobile Commerce
Trustwave Buys Cenzic To Beef Up App Testing Capability
Alternative Financial Services
What Payments Players Want Under The Tree
News
Staples Breach Hit 1.16 Million Payment Cards
Alternative Financial Services
Bitcoin Tracker | Week 53    
Loyalty & Rewards
Go, Teller, On The Mountain (Of Stats) That Mobile’s Less Loyal
View All Articles ››