LevelUp Doubles User Base To 1M In Four Months

What's Next In Payments®
6:10 AM EDT March 1st, 2013

Just four months ago, LevelUp reached 500,000 users and now the company has announced it reached the 1 million user based milestone. The mobile payment/loyalty platform shared the secrets to their success:

  • Migration Tools: Merchants can seamlessly transition their loyalty card programs over to LevelUp without losing any data. As more and more merchants ditch their plastic loyalty cards for LevelUp, their customers are eased into the mobile payment revolution.
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  • Facebook Integration: When LevelUp users discover a great offer on the LevelUp app, they can share it to Facebook for all their friends to claim seamlessly… without ever even needing to leave their news feed. Each offer that’s shared is seen an average of 1,000 times and clicked on by five friends.
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  • LevelUp White-Label: Merchants are jumping on board with LevelUp White-Label, because it’s the first payment offering ever to give merchants a fully branded mobile payment app, along with the user scale and technology behind LevelUp. And again, as bigger merchants jump on board with LevelUp, so do their customers.
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“We’re trying to revolutionize the way people pay. But to do that, we need everyone in the payments space to be able to innovate with us and help propel the moment forward,” said Seth Priebatsch, Chief Ninja of LevelUp. “Would Facebook have transformed the way we socialize without an open API? No. Would Apple have transformed the way we use mobile devices if only they could build apps? Definitely not! So, as we’re trying to push forward the mobile payments revolution, we’ve decided to make LevelUp into an app store at the payments layer… like what Facebook did at the social layer. We’re just now finalizing our API and the LevelUp White-Label SDK, so everyone can join in and drive payments change together.”

 

Read the full story here.

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