Report: 92.5 Million U.S. Shoppers Redeemed Digital Coupons In 2012

What's Next In Payments®
1:43 PM EDT January 22nd, 2013

According to a new eMarketer study, 92.5 million U.S. consumers redeemed a digital coupon in 2012, reports The Paypers.

The research firm predicts that the number of adult U.S. digital coupon users will surpass 100 million by 2013, and has also revised its projection for 2012 smartphone coupon redemptions to 29.5 million, up from its original forecast of 28 million. 

By 2014, one in four mobile phone users will redeem coupons with their devices, eMarketer predicts.

Read the full story here.

Also by This Author
What's Hot
You Never Know What You’ll Find On The Internet (Hint Stolen Target Card Data)
Loyalty & Rewards
Starbuck Mobile Ordering Hits Portland, U.S. Launch 2015
Why Feds Want EMV For Govt. Debit Cards
Alipay Wallet’s Remarkable Volume
View All Articles ››
You May Also Like
Company Spotlight
Different mPOS Strokes for Different mPOS Folks
Digital River Offers A Sneak Peak At Mobile eCommerce Trends
Mobile Commerce
Trustwave Buys Cenzic To Beef Up App Testing Capability
B2B Payments
U.K Small Business Loans Fall Down ~$650 million
B2B Payments
Health Sunshine Act Didn’t Reveal All It Was Supposed To
B2B Payments
Mobile Payments To Benefit From Tech Investments
What Only The “Almost Famous” Know About Payments
View All Articles ››