Report: 92.5 Million U.S. Shoppers Redeemed Digital Coupons In 2012
According to a new eMarketer study, 92.5 million U.S. consumers redeemed a digital coupon in 2012, reports The Paypers.
The research firm predicts that the number of adult U.S. digital coupon users will surpass 100 million by 2013, and has also revised its projection for 2012 smartphone coupon redemptions to 29.5 million, up from its original forecast of 28 million.
By 2014, one in four mobile phone users will redeem coupons with their devices, eMarketer predicts.