Report: 92.5 Million U.S. Shoppers Redeemed Digital Coupons In 2012

What's Next In Payments®
1:43 PM EDT January 22nd, 2013

According to a new eMarketer study, 92.5 million U.S. consumers redeemed a digital coupon in 2012, reports The Paypers.

The research firm predicts that the number of adult U.S. digital coupon users will surpass 100 million by 2013, and has also revised its projection for 2012 smartphone coupon redemptions to 29.5 million, up from its original forecast of 28 million. 

By 2014, one in four mobile phone users will redeem coupons with their devices, eMarketer predicts.

Read the full story here.

Topics:
Comments
Also by This Author
What's Hot
B2B Payments
Worldpay Launches e-Commerce Module With Hybris
B2B Payments
Removing Barriers to E-invoicing
B2B Payments
BBVA Compass Creates Transportation Banking Division
B2B Payments
Digital River Extends Its SMB Payments Solution to U.K. Merchants
View All Articles ››
You May Also Like
Company Spotlight
Different mPOS Strokes for Different mPOS Folks
International
Digital River Offers A Sneak Peak At Mobile eCommerce Trends
Mobile Commerce
Trustwave Buys Cenzic To Beef Up App Testing Capability
In Depth
Nelms: ‘It’s Card And Free FICO Scores Fueling Discover’s Receivables Growth
Uncategorized
CA Tech Webinar
B2B Payments
Worldpay Launches e-Commerce Module With Hybris
B2B Payments
Removing Barriers to E-invoicing
View All Articles ››