Report: 92.5 Million U.S. Shoppers Redeemed Digital Coupons In 2012

What's Next In Payments®
1:43 PM EDT January 22nd, 2013

According to a new eMarketer study, 92.5 million U.S. consumers redeemed a digital coupon in 2012, reports The Paypers.

The research firm predicts that the number of adult U.S. digital coupon users will surpass 100 million by 2013, and has also revised its projection for 2012 smartphone coupon redemptions to 29.5 million, up from its original forecast of 28 million. 

By 2014, one in four mobile phone users will redeem coupons with their devices, eMarketer predicts.

Read the full story here.

Topics:
Comments
Also by This Author
What's Hot
B2B Payments
Citi Launches Tablet App For Corporate Clients
Europe
Non-Cash Transactions On The Rise Globally
News
Criminals Currently Winning The War On Cybercrime
B2B Payments
Strip Ecosystem Getting A $10 Million Venture Capital Boost
View All Articles ››
You May Also Like
Company Spotlight
Different mPOS Strokes for Different mPOS Folks
International
Digital River Offers A Sneak Peak At Mobile eCommerce Trends
Mobile Commerce
Trustwave Buys Cenzic To Beef Up App Testing Capability
News
First Impressions: A Separate PayPal and eBay
Cool
PayPal Sans eBay – Now What?
B2B Payments
Citi Launches Tablet App For Corporate Clients
Europe
Non-Cash Transactions On The Rise Globally
View All Articles ››