Report: Consumers Prefer SMS Coupons To Bar Code Scans, Push Notifications

What's Next In Payments®
5:57 AM EDT February 19th, 2013

Consumers prefer mobile coupons as their main choice of mobile offer, according to a new report from RadiumOne.

The report found that 42.3 percent of consumers prefer SMS-based coupons over bar code scanning and push notifications, and that 61.9 percent of all consumers redeem coupons, reports Mobile Commerce Daily.

The report, titled “Improving the Performance of Mobile Coupons,” also showed that 51.5 percent of smartphone users prefer displaying a coupon to a cashier to redeem, while 23.8 prefer scanning-based methods.

Read the full story here.

Also by This Author
What's Hot
Square Launches Register App Platform
Etsy Debuts mPOS Solution
Merchant Innovation
Ron Johnson’s New Company To Focus On Shopper Decisions
B2B Payments
WEX and Sinclair Oil Strike Long Term Contract
View All Articles ››
You May Also Like
Company Spotlight
Different mPOS Strokes for Different mPOS Folks
Digital River Offers A Sneak Peak At Mobile eCommerce Trends
Mobile Commerce
Trustwave Buys Cenzic To Beef Up App Testing Capability
B2B Payments
Tungsten Spent $6.5 Million for DocuSphere
Company Spotlight
Inside the Future of Commerce, Post Apple Pay
Alternative Financial Services
Death Threats, Fraudsters and Lawsuits
How to Overcome the 10 Most Common Cyber Threats
View All Articles ››