RIM Rebrands As BlackBerry, Looks To Regain Smartphone Market Share

What's Next In Payments®
3:42 PM EDT January 30th, 2013

Mobile giant Research In Motion (RIM) has officially rebranded as BlackBerry, taking the name of the product it’s been most closely associated with for the past decade.

The change in names came amidst a massive overhaul of the BlackBerry operating system, the release of two new BlackBerry phone and other features designed to help BlackBerry boost its 4.6 percent share of the smartphone market, according to the New York Times.

The BlackBerry Z10 phone is a new release that physically resembles the iPhone 5 and the BlackBerry Q10 will come with a physical keyboard. Both will be available in the U.S. in March and Canada on February 5.

“Today represents a new day in the history of BlackBerry,” said Thorsten Heins, CEO. “These BlackBerry 10 devices are absolutely the best typing experiences in the industry.”

BlackBerry has also revamped its operating system to support over 70,000 apps: an increasingly important function for smartphones.

Read the full story here.

Topics:
Comments
Also by This Author
What's Hot
News
Who Really Owns the POS and Customer Data?
B2B Payments
No Apple Pay For Amex Corporate Users
B2B Payments
With New VC Dollars, GoCoin Pledges B2B Payments Push
Company Spotlight
Apple May Soon Hit Sale Of Billionth iOS Device
View All Articles ››
You May Also Like
Company Spotlight
Different mPOS Strokes for Different mPOS Folks
International
Digital River Offers A Sneak Peak At Mobile eCommerce Trends
Mobile Commerce
Trustwave Buys Cenzic To Beef Up App Testing Capability
News
Who Really Owns the POS and Customer Data?
B2B Payments
No Apple Pay For Amex Corporate Users
B2B Payments
With New VC Dollars, GoCoin Pledges B2B Payments Push
B2B Payments
Tipalti Lassos In $13 Million In Series B Funding
View All Articles ››