Starbucks Hints At Adding Mobile Payments Features
Starbucks hinted towards adding several mobile payments features in the coming year during their Q1 earnings call.
“Over the next few months or so, we’ll be coming back to you and sharing with you the plans that we have to take advantage of Starbucks products within CPG, and specifically grocery, and leveraging the technology and the advancement of providing value to our customers that are buying Starbucks products in grocery, and leveraging the card,” said Howard Schultz, CEO of Starbucks.
Starbucks said mobile now accounts for around 20 percent its of its overall card transactions, and that it sees 2.1 million card transactions each week. The company also has plans to add tipping, mobile ordering and personalization to its mobile platform, according to All Things D.