Swrve Launches “SwrveTalk” For In-App Marketing

What's Next In Payments®
3:26 PM EDT February 11th, 2013

Swrve has launched its SwervTalk program that enables in-app marketing messages to be sent to users in a more targeted and measurable manner, according to TechCrunch.

SwrveTalk provides campaign information across multiple platforms, such as games and apps, and breaks down when messages are shown, which users they’re sent to and how often they’re sent. The company raised $6.25 million in funding last November.

Read the full story here.

Topics:
Comments
Also by This Author
What's Hot
Mobile Commerce
Is Apple A Threat To Small Banks?
Alternative Financial Services
Kiosk-based Money Transfers In Russia Double
Merchant Innovation
Did Apple Almost Buy Discover?
Mobile Commerce
Skrill To Directly Challenge PayPal With Launch Of Marketplaces
View All Articles ››
You May Also Like
Company Spotlight
Different mPOS Strokes for Different mPOS Folks
International
Digital River Offers A Sneak Peak At Mobile eCommerce Trends
Mobile Commerce
Trustwave Buys Cenzic To Beef Up App Testing Capability
B2B Payments
3M Looks To Grow Its B2B Commerce
Mobile Commerce
Is Apple A Threat To Small Banks?
Alternative Financial Services
Kiosk-based Money Transfers In Russia Double
Merchant Innovation
Did Apple Almost Buy Discover?
View All Articles ››