Swrve Launches “SwrveTalk” For In-App Marketing

What's Next In Payments®
3:26 PM EST February 11th, 2013

Swrve has launched its SwervTalk program that enables in-app marketing messages to be sent to users in a more targeted and measurable manner, according to TechCrunch.

SwrveTalk provides campaign information across multiple platforms, such as games and apps, and breaks down when messages are shown, which users they’re sent to and how often they’re sent. The company raised $6.25 million in funding last November.

Read the full story here.

Also by This Author
What's Hot
Merchant Innovation
“Shazam for Fashion” Launches Stylist App
Samsung’s Double-Barrel Galaxy S6 Launch
Consumers Go Mobile For Smart-Device Research
Merchant Innovation
Will Half Of All Americans Be Amazon Prime Customers By 2020
View All Articles ››
You May Also Like
Company Spotlight
Different mPOS Strokes for Different mPOS Folks
Digital River Offers A Sneak Peak At Mobile eCommerce Trends
Mobile Commerce
Trustwave Buys Cenzic To Beef Up App Testing Capability
The Shortlist – Get To Know Them Today, You’ll Be Talking About Them Tomorrow
B2B Payments
B2B Meets The Cloud: The Evolution of Payments
B2B Payments
ING Boosts B2B E-Payment Services with Basware
B2B Payments
Wonga Chooses Buyer for Nixed Business Lending Unit
View All Articles ››