Tappmo, Built By Former Google Wallet Team, Rebrands As Index

What's Next In Payments®
3:42 PM EST January 11th, 2013

Tappmo has renamed itself Index as they move closer to their launch, reports TechCrunch. Index is an app that will allow consumers to interact with products and provide data and feedback to retailers, allowing for targeted in-store ads and deals.

“We have a cross merchant application and we also have an SDK that merchants can embed into their own apps, so they can have a rich brand-specific experience. We think it’s the best of both worlds,” said Jonathan Wall, co-founder.

The company is looking to partner with 150 major retailers, but has not released the names of any partners to this point. Marc-Freed Finnegan and Wall, formerly the respective founding engineer and product lead for Google Wallet, founded Index around a year ago.

Read the full story here.

Comments
Also by This Author
What's Hot
Mobile Commerce
Can Facebook Monetize the Selfie?
Security & Risk
Congress to Hold Data Breach Legislative Hearing – First of its Kind
What's Hot
SkyMall Files for Bankruptcy
Mobile Commerce
Bill Gates: Bitcoin Won’t Solve Global Challenges
View All Articles ››
You May Also Like
Company Spotlight
Different mPOS Strokes for Different mPOS Folks
International
Digital River Offers A Sneak Peak At Mobile eCommerce Trends
Mobile Commerce
Trustwave Buys Cenzic To Beef Up App Testing Capability
Mobile Commerce
Can Facebook Monetize the Selfie?
What's Hot
SkyMall Files for Bankruptcy
Security & Risk
Congress to Hold Data Breach Legislative Hearing – First of its Kind
Karen Webster
What Payments Innovators Can Learn From Bill Belichick
View All Articles ››