Ticketmaster Launches Digital Ticket Transfer To Fight Counterfeiting

Ticketmaster has unveiled new features allowing consumers to legally transfer digital tickets to others through the Ticketmaster website.

Consumers can pick the event from their order history, send tickets to another Ticketmaster user and transfer the rights to that order. The system should help Ticketmaster fight ticket scalping and counterfeiting in an increasingly online market, as Mobile Commerce Daily notes. 

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