Will Loyalty Decide The Wallet Wars?

What's Next In Payments®
7:24 PM EDT June 10th, 2013

Everybody and anybody in payments has a mobile wallet or visions of one dancing in their strategic plans. But, creating one is the easy part. The rubber meets the road when it comes to getting merchants and consumers to adopt. And, that is where value has to be added and problems solved that have nothing to do with payment.

Enter loyalty. Could loyalty be the digital wallet killer app that we are waiting for? And, if so, what does that look like?

That’s what Loylogic aimed to answer through its webinar,  “Will Loyalty Decide The Wallet Wars?” on July 11. Moderated by Market Platform Dynamics CEO Karen Webster, and featuring presentations by Loylogic CEO Dominic Hofer, the webinar asked:

  1. If loyalty is the digital wallet killer app, what must it do to get consumers and merchants engaged?
  2. What is the role of loyalty currencies (e.g. points, miles) in digital wallet adoption?
  3. How does this get integrated into the digital wallet experience?

 

To view Loylogic’s findings, download the webinar presentation here.

And to hear the webinar discussion, listen here.

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