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Visa Inc. (NYSE: V) today announced that, in concert with U.S. financial institution clients, it will soon introduce its new online shopping tool, “Rightcliq™ by Visa.” From comparison shopping, to delivering special merchant offers, to managing payment options, to tracking the delivery of purchases, Rightcliq will offer consumers a simpler and smarter way to shop online. Visa is developing the new service to deliver value beyond the payment transaction by enhancing and personalizing consumers’ online shopping experiences.

The company previewed Rightcliq at its investor conference in San Francisco Thursday. The anticipated Spring launch follows several months of live market tests. Following its public release, Visa intends to continue enhancing Rightcliq, including features which may be based on ongoing user feedback.

Rightcliq will combine Wishspace™ – a central location for storing items that a consumer is interested in purchasing – with a “social shopping” experience that will allow consumers to solicit opinions of friends and streamlined checkout. Currently planned functions center on key shopping activities:

Browsing, Comparing and Saving

Consumers will be able to add products to their Wishspace as they search the Web and comparison shop, providing them with a single place to store, organize and access their shopping research.

Special discount offers from a variety of merchants will be available through Rightcliq. In addition to redeeming offers, consumers will be able to easily share offers with their friends through a simple email function or by posting offers on their personal Facebook pages.

“Visa has been making ecommerce safe, reliable and as convenient as possible since the advent of online shopping – Rightcliq extends that legacy,” said Gerry Sweeney, global head of e-commerce & authentication, Visa Inc. “This is about more than payment. Working with our financial institution clients, we’re challenging ourselves to develop new services that enhance consumers’ online shopping experiences. Today Visa is synonymous with a better way to pay. Rightcliq is a key step toward becoming the better way to shop.”

Buying and Managing Payments

Users will be able to initiate purchases from Rightcliq or launch Rightcliq as they are browsing any merchant website when they’re ready to buy. Rightcliq will automatically fill in purchase details including a shipping address and payment account number. Its account management function will let consumers safely store multiple payment accounts and easily select the payment account they prefer. Consumers will also be able to store and organize online merchant discount codes/offers in Rightcliq for easy redemption at checkout. In addition to storing Visa credit, debit and prepaid accounts, consumers will be able to store other payment options, including competing brands, giving them maximum choice and control.

Tracking Delivery

Rightcliq will enable consumers to track their purchases in one convenient location. This removes the hassle of remembering tracking numbers, digging through confirmation emails, or having to double-check delivery dates. The information will all be stored in Rightcliq, giving consumers more control over their online shopping experience.

About Visa Inc.

Visa Inc. operates the world's largest retail electronic payments network providing processing services and payment product platforms. This includes consumer credit, debit, prepaid and commercial payments, which are offered under the Visa, Visa Electron, Interlink and PLUS brands. Visa enjoys unsurpassed acceptance around the world, and Visa/PLUS is one of the world's largest global ATM networks, offering cash access in local currency in more than 170 countries. For more information, visit www.corporate.visa.com.