[…] With that first-party data comes the ability for brands to monitor purchase trends and inform product and promotional strategies. In a world where grocery stores favor their own private label brands, Instacart’s ad platform gives brands a way to fight back. Brands also have a shot at putting the purchase of frequently purchased brand name products that are candidates for competitor subscription offerings back in the weekly virtual shopping cart, helped by digital coupons that brands can extend as an incentive to buy. …