[…] “Tonal and Peloton may both be the victims of a change in post-pandemic consumer fitness preferences, but their technology makes it possible for a consumer to have an immersive fitness experience wherever they are in the world,” Webster said. “Apps and streaming tech make it possible for consumers to shop live with influencers and to bring shoppers and sales associates together, live, to review merchandise and buy it without being in a store. At the same time, innovations in AI allow brands to deliver personalized offers or recommendations in context and in real time to consumers as they are browsing a site so they can make more sales."  […]