Not All Consumers Are Willing To Use Amazon Key

While almost 64 percent of Americans trust Amazon, only about 31 percent are willing to use Amazon’s in-home delivery service, InsuranceQuotes.com reported.

The willingness of Americans to use the service, which is known as Amazon Key, differs by factors such as gender. While 40 percent of men are willing to use the service, only about 24 percent of women are willing use it.

Curiously enough, Amazon’s Prime subscribers are more willing use Amazon Key than those who do not subscribe. Just under 35 percent — or 34.3 percent — of Prime members say they’re willing to use Amazon Key compared to only 26.1 percent of Americans who are not Prime members.

Even so, Amazon ranks higher than other household tech names as platforms that Americans trust. About half — or 53 percent of Americans — trust Google, while 27.9 percent trust Facebook.

Amazon launched Amazon Key in November, a service for Amazon Prime subscribers that facilitates unattended in-home deliveries.

“Amazon Key gives customers peace of mind knowing their orders have been safely delivered to their homes and are waiting for them when they walk through their doors,” Peter Larsen, Amazon’s VP of Delivery Technology, said. “Now, Prime members can select in-home delivery and conveniently see their packages being delivered right from their mobile phones.”

Amazon Key launched alongside the Amazon Cloud Cam, which the company revealed in another press release. The Amazon Key In-Home Kit, which includes Amazon Cloud Cam and a smart lock compatible with the service, was available for preorder at $289.99 in October. Through the kit, users are able to monitor in-home deliveries through the Amazon Key app on their phones or through other compatible devices.

Amazon Key also offers keyless access for friends and relatives of users, said the company. At launch, Amazon said third-party service providers — such as cleaners or pet sitters — can be integrated directly through the application.