Apple Pay

Apple Goes Big With iPhone 7

As we are fond of observing here at PYMNTS, the fundamental choices in life often break down to "Go Big" or "Go Home."

When it comes to the widely anticipated release of the iPhone 7 it seems Apple, true to form, will not be going home.

Instead of just one or two models of the iPhone 7, as has become the new normal since the simultaneous release of the 6 and the 6 plus - it seems the number of iPhones up for grabs with the next release will be three.

According to a research note from the man widely considered to be the world's most accurate Apple analyst, Ming-Chi Kuo of KGI Securities, there will be two 5.5-inch versions of the "iPhone 7 Plus" — one with a single iSight rear-facing camera and another boasting a dual-camera design.

For those keeping count at home, that means there will be the 4.7-inch iPhone 7, 5.5-inch iPhone 7 Plus with one iSight rear facing camera and the 5.5 inch Pro with the dual-camera.

The specialty camera feature is what is getting the big press since it seems to stem from dual-lens camera system created by LinX, an imaging specialist Apple purchased in 2015. Though the myriad tech specs are complex, the simple explanation is the LinX technology offers huge improvements to optical zoom, speed and low light photography.

The question is why Apple would limit it to one super high-end model of the phone, as opposed to making it available on all models, or at least on all Plus models. The answer seems to be supply. Apple cannot make enough of these camera enhanced phones fast enough for universal installation and is instead placing it in an introductory model of sorts to create demand for the technology.

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NEW PYMNTS STUDY: ACCELERATING THE REAL-TIME PAYMENTS DEMAND CURVE – NOVEMBER 2020

About: Accelerating The Real-Time Payments Demand Curve:What Banks Need To Know About What Consumers Want And Need, PYMNTS  examines consumers’ understanding of real-time payments and the methods they use for different types of payments. The report explores consumers’ interest in real-time payments and their willingness to switch to financial institutions that offer such capabilities.

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