Apple Pay

Apple Pay Expanding On Wayfair In A Big Way

Wayfair got out of the gate early coming out of Apple‘s product event yesterday (Sept. 7), with the announcement that the online home furnishings shop will be supporting Apple Pay going forward.

Yesterday’s announcement indicated that Wayfair will provide support for Apple Pay on the mobile web for iPhone, iPad and Mac. Via iOS 10 and macOS Sierra, customers will be able to purchase items from the eCommerce website’s catalog of more than 7 million items with a click, tap and scan. Since the Apple Pay wallet holds all consumer payment data, customers will no longer have to enter payment data into their browsers. Consumers can now also use Apple Pay without having to add another app to their phones.

“We have always been committed to delivering an exceptional customer experience, no matter how consumers choose to shop,” noted Ed Macri, chief product and marketing officer at Wayfair. “We are delighted to bring Apple Pay on the web to our consumers this fall. The availability of Apple Pay at checkout in Safari will add a new level of convenience for customers who shop, Joss & Main and AllModern on iPhone, iPad and Mac.”

Wayfair will not be alone — Apple noted during WWDC that many merchants have already signed on to embed Apple Pay in their sites just as soon as the mobile payment service comes to the desktop with the next OS upgrade.

Apple Pay has had an expansion-oriented mindset. Apart from the branch-out onto mobile web, Apple has also been taking its show on the road internationally. Currently, the United Kingdom, Canada, Australia, China, Switzerland, Hong Kong, France, and Singapore are all Apple Pay-enabled, and all but the U.K. have seen Apple Pay for web tagged as “coming this fall.”

Earlier this year, Apple Pay Vice President Jennifer Bailey said Apple is “working rapidly” to expand the service to additional countries in Asia and Europe.



The PYMNTS Cross-Border Merchant Friction Index analyzes the key friction points experienced by consumers browsing, shopping and paying for purchases on international eCommerce sites. PYMNTS examined the checkout processes of 266 B2B and B2C eCommerce sites across 12 industries and operating from locations across Europe and the United States to provide a comprehensive overview of their checkout offerings.

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