[…] AI-powered search tools are also reshaping how users find information. Tools like ChatGPT are increasingly being used for research, product comparisons, and even decision-making. This presents both a challenge and an opportunity for brands. On one hand, AI-generated summaries can reduce the need for users to visit multiple websites. On the other, brands that optimize their content for AI-driven search can position themselves as authoritative sources within these emerging ecosystems. […]