[…] AI-powered search tools are also reshaping how users find information. Tools like ChatGPT are increasingly getting used for research, product comparisons, and even decision-making. This presents each a challenge and a chance for brands. On one hand, AI-generated summaries can reduce the necessity for users to go to multiple web sites. On the opposite, brands that optimize their content for AI-driven search can position themselves as authoritative sources inside these emerging ecosystems. […]