[…] https://www.pymnts.com/artificial-intelligence-2/2025/digital-doppelgangers-hm-explores-ai-digital-t… – This article examines H&M’s use of AI-generated avatars, marking a shift toward greater efficiency in fashion marketing. The initiative enables faster campaign turnarounds and significant cost savings, enhancing creative flexibility. However, questions remain about whether AI replicas will evoke the same emotional resonance as real people among consumers. The article also discusses the importance of clear legal frameworks to cover issues such as contracts, licensing, and protections against unauthorized modifications for digital twins. […]