[…] Research shows that having a BNPL solution in the checkout can attract customers across all demographics.  Millennial and Gen Z consumers are the most likely to use buy now, pay later, as they’re more inclined to opt for a flexible option and budget-friendly way to pay for high value items.  While Gen X and Baby Boomers make up a smaller portion of the BNPL consumer market, trends indicate that this customer base is also growing.  Older, financially mature shoppers say they’re drawn to the credit score improvement and interest-free opportunities of BNPL – especially when it comes to solutions like Splitit, which allows you to leverage the balance of your existing credit card to pay for items in smaller installments.   […]