San Francisco-based online grocery delivery provider Instacart released "Express" on Thursday, August 8, a new service it compared to Amazon Prime, TechCrunch reported.
Customers who enroll in the service will get free delivery on most transactions. The service had previously been in beta, as the company worked out the economics of the program.
Instacart Express will cost $99 a year. For more on the new product launch, click here.