X, the social media platform formerly known as Twitter, is reportedly facing a slump in advertising revenue this year. The social media platform has been generating about $600 million in ad revenue per quarter this year, a decline from the over $1 billion per quarter...
Consumers are using social media to buy products, and apparel, beauty, and food and beverage are the three categories they shop the most. A total of 45.5% of consumers buy apparel on social media, followed by beauty products at 32.8% and food and beverage at...
TikTok has generated $10 billion in consumer spending, becoming the first non-game mobile app to do so. The social video app has raised $3.8 billion this year, up from $3.3 billion in 2022, consumer and market data provider data.ai said in a Monday (Dec. 11) blog post. “TikTok is...
Generation Z consumers are more likely to use Instagram and TikTok to search for products than other generations. They often turn to social media to browse brands before using Google. Their interaction within the social network often leads to a purchase, more so than other...
Social media platforms like Facebook, Instagram and TikTok have revolutionized the way consumers shop and interact with brands, with each channel meeting different consumer interests and needs. While not all users make purchases from their discoveries, more than 40% of consumers use their social media...
Advertisers continue to leave X, and could reportedly take $75 million with them. Dozens of companies have suspended ads on the platform — formerly called Twitter — since owner Elon Musk gave credence to an antisemitic conspiracy theory this month. And as The New York Times reported...
Major advertisers continue to flee X following Elon Musk’s approval of an antisemitic conspiracy theory. Apple, Disney, Warner Brothers, Sony, Paramount and IBM have suspended ads on the social media platform once known as Twitter, The New York Times reported Sunday (Nov. 19). The decision — coming as the company is battling to regain...
Payments network Klarna has expanded its ad and marketing tools for creators and retailers. The new offerings, announced Monday (Nov. 13), include new versions of the company’s Ad Manager and Creator Shops. “Building on our suite of marketing and ad solutions for retailers, Klarna’s Creator Shops and Ads...
Meta has unveiled a feature that enables Facebook and Instagram users to connect their accounts with Amazon for a seamless shopping experience. This move aims to keep users within the apps while making purchases on Amazon, eliminating the need to navigate away from their feeds, CNBC reported Thursday (Nov. 9). Reached by PYMNTS,...
