Walgreens Accrues 72M Fans With Loyalty Push

Walgreens has announced the results of a successful ongoing omnichannel advertising push that sought to increase the adoption of its loyalty program, Mobile Commerce Daily reports. In total, the retailer said it has acquired 72 million new fans over the past nine months by making an aggressive mobile and digital play.

"From the get-go, we wanted this to be omnichannel, we wanted people to be able to sign-up very easily either in-store, which takes about 30 seconds, or online at home or indeed from people’s mobile devices," Graham Atkinson, the company's senior vice president, said at a Forrester’s Forum event.

Part of the success of the program, the company suggested, lies in the diversity of its digital environment. Walgreens has nine websites and 10 mobile apps.

Read the full report here.

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