A new Millennial Media report has revealed that 47 percent of all tablet owners visit retail mobile applications and sites and view retail content, Mobile Commerce Daily reported on August 12.
The study found that mobile now accounts for 51 percent of the time consumers spend within mobile apps and sites, and that men are 5 percent more likely to access online retail content than women.
For more on how mobile shoppers differ by demographic, read the full report summary here.
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