Dairy Queen Tests Loyalty-Based mPayments App

Minnesota-based fast food franchise Dairy Queen has announced that it will test a new mobile application for loyalty rewards and payments, Mobile Commerce Daily reported on August 6.

Dairy Queen partnered with Mozido LLC to test both the app and its mobile point-of-sale (mPOS) services. The app will be released free of charge on iOS and Android devices.

"While we believe there is significant opportunity to use mobile to drive sales, we believe that mobile makes an impact if it drives our customers to visit us just one more time each month," Nick Blissenbach, senior manager of digital at Dairy Queen, told the media outlet.

For more on the soft serve provider's mobile ambitions, read the full report here.

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