Aptos Congratulates Orvis on Winning IRT Retailer Innovation Award for Omni-Channel Retailing

, a recognized market leader in retail technology solutions,
today congratulated Orvis
for being named a winner of the
2017 IRT Retailer Innovation Award
in the Omni-Channel Retailing
category. The IRT Retailer Innovation Awards program recognizes
exemplary retail companies and their leaders who are committed to
advancing the customer experience through the implementation of
innovative technologies, as well as the adoption of and appreciation for
a forward-thinking company culture.

Orvis is a family-owned retail and mail-order business specializing in
high-end fly fishing, hunting and outdoor adventures, operating 80 brick
& mortar retail stores as well as its website at www.orvis.com.

To optimize the customer experience, Orvis continues to embrace
innovative technology and business practices. The retailer was
recognized for omni-channel excellence based on its deployment of the Aptos
point of sale solution that has allowed Orvis to offer
next-gen customer engagement and seamlessly integrate all sales channels.

“In today’s omni-channel retail world, exceptional customer journeys are
brought about through channel integration – bringing the benefits of all
channels together to provide a rich and rewarding experience,” said Dave
Finnegan, customer experience officer, Orvis. “While we set out to
improve the customer experience, we’ve also seen significant improvement
in the store associate experience. Our associate satisfaction levels
have doubled since we rolled out our new system, giving us the
satisfaction of delivering an improved experience for both associates
and guests alike.”

With Aptos Store, Orvis is able to provide all the product, inventory,
and pricing information shoppers need to make confident decisions, as
well as the resources associates need to process transactions
efficiently and on their customers’ terms.

Orvis associates can engage with shoppers via Aptos Mobile Store on
Apple iPad® devices, offering a robust and seamless integration between
a mobile “endless aisle” and the point of sale system. Sales associates
can select and locate items of a particular size, color, style, etc.,
online or at another store, order out-of-stock products, process
transactions, and arrange to have items shipped directly to the
customer’s home. With this new system, Orvis customers have an empowered
path to purchase, and the retailer has experienced a 10 percent increase
in enterprise sales.

“Aptos congratulates Dave and the Orvis team for their innovation and
execution in omni-channel retailing,” said Noel Goggin, CEO and culture
leader for Aptos. “We are proud to partner with them as they redefine
the Orvis customer experience to engage customers differently through
seamless experiences that transcend channels.”

The Retailer
Innovation Awards Special Report
appears in the January/February
2017 issue of Innovative Retail Technologies.

To learn how Orvis is leveraging Aptos Store and Mobile Store to offer
shoppers an exceptional omni-channel experience, stop by the Aptos
#3105 at NRF Retail’s Big Show 2017 or by watching this

With over 125,000 stores live on its Singular Commerce™ platform
available in the cloud, more than 500 retail brands across the globe
rely on cloud-ready Aptos solutions.

About Aptos “Engaging Customers Differently”

In an era of virtually limitless choice, sustained competitive advantage
only comes to retailers who engage customers differently – by truly
understanding who they are, what they want and why they buy. At Aptos,
we too, believe that engaging customers differently is critical to our
success. We are committed to a deep understanding of each of our
clients, to fulfilling their needs with the retail industry’s most
comprehensive omni-channel solutions, and to fostering long-term
relationships built on tangible value and trust. More than 500 retail
brands rely upon our Singular Commerce platform to deliver every shopper
a personalized, empowered and seamless experience…no matter when, where
or how they shop. Learn more: www.aptos.com

Follow Aptos on Twitter @Aptos_Retail

Aptos, the Aptos logo, “Singular Commerce,” and “Engaging Customers
Differently” are trademarks of Aptos, Inc. All other trademarks
referenced are the property of their respective owners. The product and
service offerings depicted in this document are produced by Aptos, Inc.

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