BrandsMart Launches the NewComLink Financing Platform

BrandsMart USA, a leading consumer electronics and appliance retailer,
today announced that they have integrated the NewComLink financing
platform in their retail stores.

“Our success is based on providing customers with great selection,
quality service and low prices,” said Lary Sinewitz, Executive Vice
President of BrandsMart USA. “Working with NewComLink, we can provide
more consumers with financing to complete their purchases.”

NewComLink simplifies consumer financing. A single integration of the
NewComLink financing platform provides retailers the ability to offer
multiple financing products from different lenders using a variety of
devices at the point of sale.

“In the past, retailers like BrandsMart USA struggled to offer multiple
financing options that met all their customers’ needs, causing them to
lose sales while customers left empty handed,” said Suneet Paul, CEO of
NewComLink. “By integrating the NewComLink platform BrandsMart USA is
able to streamline their financing program and keep sales in their

“We realize immediate benefits with the NewComLink financing platform.
Associates complete just one application for all our financing offers,
more customers are approved and most of all, we say ‘no’ less often,”
said Sinewitz. “In the long term we gain the flexibility to add or
remove financing products to meet changing customer needs.”

About BrandsMart USA

BrandsMart USA is one of the leading Consumer Electronics and Appliance
Retailer in the Southeast and one of the largest Appliance Retailers in
the country. With 11 retail stores in South Florida and the Atlanta area
and growing ecommerce presence at, BrandsMart USA
continues its legacy of offering your favorite brands at low, low
prices. For more information, please visit the company’s website at

About NewComLink

Based in Austin, Texas, NewComLink is transforming the way consumers
access financing at the point of need, beginning with retail credit. The
company’s innovative technology solution brings new efficiencies to
financing all while driving incremental sales, profits and improving
customer satisfaction. NewComLink was founded in 2008 and is privately
held with venture capital funding from Austin Ventures and StarVest
Partners. For more information, please visit the company’s website at

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