iflix Launches Direct Carrier Billing with Fortumo

The world’s leading Subscription Video on Demand (SVoD) service for
emerging markets, iflix
and the mobile payments company Fortumo
are today announcing the launch of direct carrier billing for iflix
users. More than 620 million people in Indonesia, Pakistan, the
Philippines and Thailand can now subscribe to iflix and enjoy access to
unlimited video entertainment by using their airtime balance or monthly
phone bill to pay for the service.

Direct carrier billing will allow any mobile phone owner to subscribe to
iflix and conveniently deduct the access fee from their mobile operator
balance. In the emerging markets where iflix operates, less than 10% of
people own a credit
card
while smartphone ownership is already around 40% of the
population. This means direct carrier billing allows a significantly
larger portion of people the ability to pay for iflix subscriptions.

“We are always looking to offer customers the best and most seamless
iflix experience possible from content to service to payments. As we
continue rapid expansion into emerging markets globally, we are
confident that Fortumo will provide seamless payment integration in our
markets”, said Tim Whelan, iflix Global Head of Payments.

“Smartphone ownership and digital content consumption is growing fastest
in the emerging markets of Asia. iflix has successfully tapped into this
opportunity and become the leading provider of video entertainment in
the region, thanks to their clever and localized approach to marketing,
user acquisition and monetization. We are very proud to help iflix scale
and grow their revenue in these emerging economies,” said Andrea Boetti,
Vice President of Global Business Development at Fortumo.

iflix has leveraged Fortumo’s
Payments API
to expand its payment reach across its Asian markets,
allowing iflix to roll out direct carrier billing for multiple mobile
operators at once utilising Fortumo’s pre-existing integrations with the
carriers. iflix can simultaneously use advanced features of direct
carrier billing such as free trials dynamic pricing with a fully
iflix-branded payment flow to increase user acquisition and payment
conversion.

Carrier billing for iflix via Fortumo has been made available for
subscribers of the mobile operators Smartfren and 3 (Indonesia), Telenor
and Zong (Pakistan), Smart and Globe (the Philippines) and DTAC
(Thailand). Iflix and Fortumo expect to announce support for more
carriers in Asia as well as the Middle Eastern & African region (MENA)
over the upcoming months. A subscription to iflix can be bought from the service’s
homepage
.

In addition to iflix, Fortumo services merchants such as Google Play,
Spotify and Electronic Arts in 90+
countries
, supporting them with local expertise and facilitating
relationships with mobile operators.

About iflix

iflix is the world’s leading Subscription Video on Demand (SVoD) service
for emerging markets, offering users unlimited access to thousands of TV
shows, movies and more. With a vast selection everyone’s favourite
comedies, drama, K-drama, Turkish drama, Bollywood, Nollywood, cartoons,
movies and more from Hollywood, The UK, Asia, The Middle East and
Africa, iflix places the entertainment people want at their fingertips
to either stream or download. For one low monthly fee, iflix subscribers
can watch on their mobile phone, laptop, tablet, TV… wherever, whenever.
Let’s play.

About Fortumo

Fortumo is a mobile payments company that enables direct carrier billing
with more than 350 mobile operators in 90+ countries. Fortumo’s payment
products work across a wide range of platforms including desktop
devices, smartphones, feature phones, tablets and smart TV-s. These
products give consumers a simple, 1-click payment method to charge
online purchases to their phone bill. For app stores, digital media
companies and game developers, Fortumo provides one integration with 350
mobile operators as well as a single point of contact for settlements,
reporting, support and infrastructure upgrades. Founded in 2007, Fortumo
has offices in Estonia, San Francisco, Beijing, Delhi, Singapore & Hanoi
and is backed by Intel Capital and Greycroft Partners. For more
information, please visit https://fortumo.com.

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