New comScore Study Shows PayPal Online Checkout Conversion is 87.5%, Outperforms Competitors by 36%

PayPal (NASDAQ:PYPL) announced that a comScore
, released today, shows PayPal converted online buyers at a
rate of 87.5%*. PayPal had a higher overall conversion rate than all
competitors with the next payment option scoring 36.4% lower than PayPal
on average*.

This Smart News Release features multimedia. View the full release here:

One Touch: Helping PayPal Lead Digital Payments into the Future (Graphic: Business Wire)

One Touch: Helping PayPal Lead Digital Payments into the Future (Graphic: Business Wire)

“This comScore study shows that shoppers are completing their purchases
with PayPal, at almost twice the rate of legacy systems,” said Bill
Ready, senior vice president of product and engineering, PayPal. “As
more commerce moves to mobile, having an easy way to checkout moves from
a nice-to-have to a must-have. Last quarter, our customers made more
than 15 million transactions a day on the PayPal platform, with 28% of
them from mobile devices.”

One Touch with PayPal Continues Rapid Growth

Since One Touch with PayPal launched nearly a year ago, it has become
one of the most rapidly adopted products in PayPal’s history. Unlike
other checkout tools that can require a login and password, once a
customer opts in, One Touch authenticates customers seamlessly in the
background on their chosen device. Today, 21 million consumers have
opted in to the checkout experience globally, and an additional 59
markets were added in the last month to make it available to consumers
in all 203 markets in which PayPal operates. More than 50% of the
Internet Retailer 500 and millions of merchants now have One Touch

With PayPal’s re-architected technology platform, One Touch is
automatically available to merchants that have PayPal Express Checkout
on their site. The updated platform recently helped PayPal turn on 100
new markets in a single day, while offering a better checkout experience
without asking merchants to do any technology or software updates.

comScore Methodology

The data is derived from comScore’s behaviorally-tracked panel, which in
this independent study measured panelists’ e-commerce purchases at 15
retail domains
in the US from home goods, travel, deals, clothing
and technology industries. Any panelists making an online purchase using
PayPal or “All Other” forms of payment on these retailer sites were
included in the study. This included “All Other” payment types,
including credit cards as well as alternative payment methods that may
have been available.

There were no up front offers presented in this study by PayPal on the
retailers’ sites. The comScore study was performed as a checkout
conversion study of how PayPal compared to all other payment options on
a merchant’s checkout page. Additional information on the study can be
found here.

* Data source comScore Panel, US, Q4 2015

About PayPal

At PayPal (Nasdaq: PYPL), we put people at the center of everything we
do. Founded in 1998, we continue to be at the forefront of the digital
payments revolution. In 2015, 28% of the 4.9 billion payments we
processed were made on a mobile device. PayPal gives people better ways
to connect to their money and to each other, helping them safely access
and move their money and offering a choice of how they would like to pay
or be paid. With our 179 million active customer accounts, we have
created an open and secure payments ecosystem that people and businesses
choose to securely transact with each other online, in stores and on
mobile devices. PayPal is a truly global payments platform that is
available to people in more than 200 markets, allowing customers to get
paid in more than 100 currencies, withdraw funds to their bank accounts
in 57 currencies and hold balances in their PayPal accounts in 26
currencies. For more information on PayPal, visit
For PYPL financial information, visit

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