Samsung Expands Alliance Program to Help Businesses Accelerate Mobile-First Strategies

Samsung Electronics America, Inc. (SEA) today announced the expansion of
its Samsung Alliance Program, designed to deliver customized vertical
solutions, expert insights and support services that help customers
transform their business through mobility. By bringing together
best-in-class technology partners from a range of industries, the Samsung
Alliance Program
helps businesses accelerate mobile strategies
through next-generation solutions using Samsung’s innovative products,
platforms and customer support.

The program enhances benefits for more than 300 independent software
vendors (ISV), providing them exclusive access to Samsung’s product,
R&D, channel and direct sales teams. This enables ISVs in Samsung’s
partner ecosystem to deliver end-to-end mobility solutions and
consultation services to customers across various industries.
Additionally, Samsung’s program expands to include large technology
vendors and system integrators (SI), bringing Samsung’s alliance
partners into one, easily-accessible resource.

“Built on Samsung’s leadership in mobile technology, the Alliance
Program brings together a powerful partner ecosystem to help SMBs and
large enterprise customers overcome the challenges they face in
optimizing mobility,” says Kevin Gilroy, Executive Vice President &
General Manager, Samsung Electronics America. “Partnerships are central
to Samsung’s vertical strategy for the enterprise market, helping to
accelerate the delivery of scalable mobility solutions that enhance
experiences for customers across key industries.”

The program will focus on delivering customers value through:

  • Addressing Security: Through coordination with leading security
    consulting providers and Samsung Knox, the company’s defense-grade
    mobile security platform, business customers can protect company and
    customer data without compromising convenience.
  • Consulting: Customers can consult with Samsung and its SI
    partners to keep pace with digital advancements and determine the
    right mobility strategy, whether they are expanding the capabilities
    of existing infrastructure or seeking a new implementation. Consulting
    services include expertise on solution architecture, creative design,
    mobile device deployment and platform integration.
  • Vertical Partnerships: Across many industries— including hospitality,
    finance, healthcare, retail, education and federal government –
    Samsung and its alliance partners bring deep industry experience and
    specialized knowledge directly to the client.
  • Customer Support: Combining Samsung Business Services, partner
    expertise and a 24/7 helpdesk, customers are assured they have the
    right level of support through all stages of technology adoption, from
    application development and porting, implementation, staging and
    kitting services.

Partner Benefits Drive Mobile Innovation

Through the Samsung Alliance Program, technology partners and SI’s can
combine transformative technologies—such as cloud, digital analytics and
strategy consulting services—with Samsung’s mobility expertise to
deliver new solutions. ISVs can participate in a tier-based framework
offering resources that range from marketing campaign support and
API/SDK access to more advanced benefits. Key program enhancements for
select ISVs include:

  • Close Collaboration: ISVs gain fast access to key Samsung
    teams, including R&D, marketing, sales, product and technical experts.
  • Early Access: Qualified ISVs can begin early lab testing on
    Samsung products in advance of market launches. This enables greater
    stability and quicker integration and speed-to-market for enterprise
  • Streamlined Support Infrastructure: Samsung enables ISVs to
    offload services such as support calls, application integration and
    staging and kitting to Samsung Business Services, providing one-stop
    support for clients.
  • Simple to Use Portal: ISVs can leverage Samsung’s partner
    information portal providing access to marketing materials and online
    training programs for Knox security and other Samsung products,
    including mobile devices, tablets and wearables.

Partner Quotes

Alliance program partners include Homecare Homebase, a provider of
real-world solutions for home health and hospice organizations,
Infusion, a leading engineering firm and digital consultancy, and VMWare
AirWatch, who collaborates closely with Samsung to develop new
breakthrough solutions:


“Technology is transforming the healthcare industry, enabling us to more
easily connect with patients and better manage care while mobile,” said
Scott Pattillo, Chief Strategy Officer at Homecare Homebase. “We have
grown using Samsung’s technology by offering solutions that give
caregivers a way to use an all-in-one hardware and software platform for
daily workflow needs. Our solution lets field staff use Galaxy tablets
to manage point-of-care solutions and access electronic medical records
in real-time for home care patients. As an Alliance Partner, our
collaboration with Samsung helps us as we expand offerings in the home
health and hospice market.”


“Together with Samsung, we can effectively empower our clients to
digitally transform their businesses – supported by innovative devices,
Knox customization and defense-grade security,” says Peter Rivera, Chief
Experience Officer at Infusion. “By combining Samsung technology with
our expertise in digital strategy, experience design, and software
engineering, we help companies across a wide range of industries develop
customized solutions that achieve specific business outcomes. We look
forward to continuing to drive innovation with Samsung on
next-generation digital solutions that re-define customer experiences
and business mobility.”


“Business transformation using mobile and wearable technologies can be
complicated, but the Samsung Alliance Program simplifies management of
Samsung endpoints,” said Blake Brannon, vice president, Product
Marketing, End-User Computing, VMware. “We have collaborated with
Samsung to help deliver highly-secured mobility solutions backed by
Samsung Knox and AirWatch, enabling a broad set of vertical specific
domain expertise and security solutions to protect corporate data and
mitigate risk. VMware and Samsung deliver value-added solutions to serve
mutual customers in key industries, helping accelerate digital

To register for the program visit here.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc.
(SEA), is a recognized innovation leader in consumer electronics design
and technology. A wholly owned subsidiary of Samsung Electronics Co.,
Ltd., SEA delivers a broad range of digital consumer electronics, IT and
home appliance products. Samsung is the market leader for HDTVs in the
U.S. and one of America’s fastest growing home appliance brands. To
discover more of the award-winning products you love with Samsung,
please visit and
for the latest Samsung news, please visit and follow
on Twitter @SamsungNewsUS. For the latest business news and insights
from Samsung, visit and follow Samsung Business USA
on Twitter @SamsungBizUSA.

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