Rezolve Ai Acquires Reward to Bolster AI Commerce Strategy

Commerce and payments infrastructure provider Rezolve Ai has acquired U.K.-based cash-back rewards company Reward.

The $230 million deal, announced Wednesday (Feb. 11), is designed to bolster Rezolve’s AI commerce platform with Reward’s “live enterprise” retail and banking deployments.

“Reward is a profitable, scaled platform that sits directly at the heart of AI-driven commerce, already operating at scale, where discovery, engagement, transaction and loyalty converge,” Rezolve Chairman and CEO Daniel Wagner said in the announcement..

“This is not a diversification move; it materially advances our core AI commerce strategy by embedding Rezolve Ai deeper into everyday consumer spend across banks, retailers and payment networks.”

Founded in 2001, Reward says it is the U.K.’s largest provider of banked-linked rewards. The company operates in more than 15 countries, and works with Visa and Mastercard, as well as banks such as NatWest and Barclays and retailers like Amazon and McDonald’s.

“Reward powers some of the world’s largest customer engagement programs at the intersection of banking and retail, delivering trusted transaction and behavioral insights that drive measurable growth and lasting loyalty,” said Gavin Dein, the company’s founder.

“Rezolve Ai’s platform and RezolvePay capabilities extend that vision, enabling us to scale personalized, transaction-linked rewards globally across banks, retailers, and payment networks while preserving the simplicity and compliance that underpin our network.”

Rezolve says the acquisition will strengthen its core Brain Commerce platform, “embedding AI-driven discovery, engagement, transaction and loyalty” into a single operating model.

“Reward’s customer engagement and commerce media capabilities sit upstream of payment and fulfilment, making the platform a natural extension of Rezolve Ai’s agentic commerce architecture rather than an adjacent or standalone business,” the release added.

PYMNTS spoke last year with Wagner about the ways that AI can help solve the online retail problem of cart abandonment.

“Taking a customer from a query to a purchase is an art form,” Wagner said. “We’ve trained our model on psychographics and closing techniques. We’re giving retailers the best salesman on the planet… It understands not just product specifications but the utility of features like why an OLED screen matters, why a fast shutter speed benefits sports photography.”

Modern retail systems, that report added, are both responding to queries and anticipating needs. Scripted chatbot conversations have given way to what Wagner said are smarter, faster, and more scalable AI assistants.

“This is the evolution of digital engagement,” Wagner told PYMNTS CEO Karen Webster. “Today’s online shopping is old-fashioned and ineffective. Consumers will start to demand the new way.”

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