Amazon to Launch Search, Viewing Updates for Prime Video

Amazon is preparing to launch several updates for its Prime Video app on connected living room devices.

The company said in a Monday (July 18) news release the updates are coming to Fire TV and the Android app this summer, with changes to iOS and the web afterward.

“We are redesigning the Prime Video experience to highlight our broad selection of content and to make it easier for customers to find the content they love,” Amazon said in the release.

The updates include a redesigned and simplified navigation menu that is relocated to the side of the screen on living room apps, and launches with six main pages: Home, Store, Find, Live TV, Free with Ads, and My Stuff.

The “Home” page will now also contain a sub-menu for sports, designed to make it easier to find and watch live and programmed sports. In addition, the new app features carousels that help customers find something to stream more quickly, according to the release.

“For example, our ‘Top 10 Chart’ taps into the social zeitgeist, showcasing popular and trending content on Prime Video in a highly visual and easily navigable manner,” the release stated. “Our ‘Super Carousel,’ with its larger, poster-style artwork, allows featured titles, such as Amazon Originals and Exclusives and Prime Video Cinema, to stand out against all other titles.”

Amazon said its redesign will also include new visual cues to help viewers determine which content is part of their Prime membership (a blue checkmark) and what they’ll have to pay for (a shopping bag icon).

Last week saw Amazon mark what it called the biggest Prime Day event in its history, selling more than 300 million items around the world, with Prime members saving more than $1.7 billion in the two-day annual sales blitz. Among the best-selling items? Electronics, including the company’s own FireTV device.

Read more: Amazon Delivers Biggest Prime Day Event Ever