The Future Of eCommerce: How Risk Analytics Reduces Fraud And Boosts Revenue

ECommerce is growing rapidly, projected to reach $2.35 trillion in 2017. Online fraud, however, is growing even faster. As competition heats up in payments with Samsung, Google Wallet, Apple Pay, PayPal and other game changers, how should traditional card issuers keep up, drive customer loyalty and revenue and reduce fraud losses? On Thursday, April 9, at 1 p.m. EST, SVP of Data Science at CA Technologies, Revathi Subramanian, will chat live with MPD CEO Karen Webster to unveil how risk analytics and advanced authentication models are able do just that – take down the fraudsters, enrich the customer experience and yield higher company incomes.

In this digital discussion, you will learn:

– Key stats on industry trends, eCommerce fraud, and the challenges with and value of 3D Secure

– How risk analytics discretely identifies genuine cardholders, isolates fraud and reduces false positives

– How 3D Secure works together with risk analytics to ensure a frictionless customer eCommerce experience

To register for this live digital discussion, please click the button below.

DIGITAL DISCUSSION PRESENTER

Revathi Subramanian
Senior Vice President, Data Science, CA Technologies

Revathi Subramanian is Senior Vice President, Data Science at CA Technologies. She is the founding member of a team of high caliber data scientists that are uncovering business value and operational intelligence from the chaos of Big Data in areas like eCommerce, application performance management, infrastructure management, service virtualization and project management. Her team is at the forefront of using analytics to combat card not present fraud and has developed patent-pending technology in this area. She is the author of the book “Bank Fraud: Using Technology to Combat Losses” which describes fraud detection and prevention strategies from a technological perspective, helping users define their data and analysis environments correctly from the beginning, so that the best possible results can be achieved by their fraud management systems.

Before joining CA, Revathi was the co-founder of the SAS Advanced Analytics Solutions Division in 2002. She led the development of a new enterprise real-time fraud decisioning platform utilizing advanced analytics. Over the next ten years, she and her team added the name of SAS Institute to the world of real-time analytics solutions. Revathi is credited with multiple patents and some groundbreaking and innovative real-time scoring technology in fraud and risk management. Prior to joining SAS, Revathi held various leadership roles in HNC Software, acquired by FICO in 2002, and built highly innovative transaction-based credit risk, attrition risk, and revenue/profit forecasting systems.

Revathi has a Master’s degree in Statistics from the Ohio State University and a Bachelor’s degree in Mathematics from Ethiraj College, Chennai, India.

DIGITAL DISCUSSION HOST

Karen Webster
CEO, Market Platform Dynamics

Karen Webster is one of the world’s leading experts on payments, commerce and retail innovation and a strategic advisor to CEOs and Boards of multinational players in those sectors. As CEO of Market Platform Dynamics, she works extensively with the most innovative players in the payments, financial services, mobile, retail, B2B, digital media and technology sectors to help them maximize the value of their platform assets, design disruptive new business models and ignite and monetize new innovation. Karen also serves as a member of the advisory board for several emerging companies.