Data

Data
Data Discipline Takes Center Stage for GenAI at Banks
May 19, 2025

While boardrooms chase the next agentic breakthrough, many FinTechs and banks are discovering a more basic truth: enterprise AI only pays dividends when it is fenced in by risk controls, clean data and a clear use-case roadmap. The new race in enterprise AI, a term...

Data
Equifax Launches US-Based Business Record Data on Cloud
May 15, 2025

Equifax has launched its B2bConnect small and medium-sized business (SMB) data on the Equifax Cloud, saying this optimizes the online search experience and provides near real-time access to the data. B2bConnect enables B2B marketers to query 67 million U.S.-based business records; use filtering and list-building...

Data
80% of Gaming Firms Value Instant Market Data, but Few Have It
April 17, 2025

In the high-stakes arena of digital entertainment, gaming platforms are demonstrating an advantage: a robust appetite for data that’s translating directly into revenue growth. A new report from PYMNTS Intelligence, produced in collaboration with Carat from Fiserv, titled “Data-Driven Advantage: How Gaming Platforms Can Accelerate...

Data
Trust Multiplied: How Verified Data Platforms Strengthen Business Lending
April 09, 2025

During the pandemic, the government extended a $1.2 trillion lifeline through the Paycheck Protection Program (PPP). Four years on, the sobering stats show that the Small Business Administration was victimized by fraudsters who made off with hundreds of billions of dollars of loans. They lied...

Data
Real-Time Data Gap Puts Gaming Platforms on Competitive Notice
March 17, 2025

Irony exists everywhere, and the gaming industry is no different. Just take the fact that the gaming industry has long been at the forefront of technological innovation, yet many companies remain hindered by outdated data strategies. Findings in a new report from PYMNTS Intelligence and Carat from Fiserv reveal...

Data
Data Readiness Means Playing Powers Engagement and Monetization for Gaming Businesses
March 05, 2025

Gaming is no longer just about entertainment; it’s about precision, personalization and profit. In the pursuit of these three pillars, few industries have harnessed the power of data as effectively as gaming platforms. Findings in a new report from PYMNTS Intelligence and Carat from Fiserv...

Data
Markaaz CEO: Data Quality Helps Redefine FinTech Relationship Strength
February 24, 2025

Not all that long ago, a FinTech was easily defined — because the definition was broad. Seemed like any digital upstart promising to upend traditional financial services could be classified as a FinTech. Hany Fam, founder and CEO of Markaaz, told PYMNTS in a recent...

Data
SAP and Databricks Enable Customers to Unify Data for AI
February 13, 2025

SAP and Databricks announced a new partnership and product that makes it easier for customers to unify all their data by combining their SAP data with the rest of their enterprise data. The new SAP Databricks product natively integrates the Databricks Data Intelligence Cloud within...

Data
CFOs and Treasurers Embrace Leading Role in Organizational Data Monetization
January 23, 2025

Today’s businesses are drowning in opportunity. More than 2.5 quintillion bytes of data are produced each day, and in the 21st century digital economy, this data has evolved from a byproduct of business operations to one of the most valuable assets for organizations. As companies...