Fiserv has launched a new analytics capability designed to help merchants and their marketing partners better understand in-store customers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe...
Data is being collected at unprecedented scale, but its real value emerges when analytics and AI translate signals into experiences that feel timely, relevant and human rather than intrusive. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...
PayPal announced in a press release Tuesday (Jan 6) the launch of its Transaction Graph Insights & Measurement program, designed to give merchants a “full-funnel” view of consumer spending habits across the internet. Get the Full Story Complete the form to unlock this article and...
Embedded finance has moved from a technology option to a revenue model for online marketplaces. The change is driven by the need to retain customers, reduce churn, and keep transactions in-house. What once felt like a payment feature is now a blueprint for long-term marketplace...
Salesforce told customers Friday (Nov. 21) that it detected unusual activity involving applications published by Gainsight and installed and managed directly by customers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...
Tariffs were expected to cause discomfort. Few product leaders expected them to reshape their operations so deeply that redesigning or discontinuing goods would become standard practice across the mid-market. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...
For corporate finance chiefs, the most expensive line item on this year’s balance sheets may not be tariffs or wages, but uncertainty itself. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...
Organizations now sit atop a mountain of data that would’ve been unimaginable even a decade ago. Every customer interaction, workflow, ledger entry and payment is increasingly logged, quantified and distributed across digital systems. Get the Full Story Complete the form to unlock this article and...
Mobile advertising technology company AppLovin is reportedly being investigated by the Securities and Exchange Commission, which is looking into whether the company pushed more targeted advertising to consumers than was allowed by its platform partners’ service agreements. Get the Full Story Complete the form to...
