QSR & Mobile

QSR & Mobile
Burger King Adds Drive-Thrus Despite Hazy Future of the Channel
November 03, 2022

Burger King parent company Restaurant Brands International says it plans to sharply increase its drive-thrus in a bid to boost sales. In speaking with analysts Thursday (Nov. 3) about its third-quarter financial results, the burger chain said the move comes as consumer habits that changed during the pandemic...

QSR & Mobile
One in Four Fast Food Customers Seek Deals When Deciding Between Brands
August 05, 2022

As fast-food brands compete for their customers’ loyalty, limited-time offers (LTOs) and other promotions can go a long way. By the Numbers Research from the March/April edition of PYMNTS’ Digital Divide series, “The Digital Divide: Regional Variations in U.S. Food Ordering Trends and Digital Adoption,”...

QSR & Mobile
McDonald’s Taps Apprente Tech To Pilot Automated Drive-Thru Orders
June 02, 2021

McDonald’s is tapping artificial intelligence (AI) technology from Apprente — its 2019 acquisition — to launch a test pilot of automated drive-thru ordering at 10 Chicago fast food locations, CNBC reported on Wednesday (June 2). McDonald’s CEO Chris Kempczinski indicated that the technology is roughly...

QSR & Mobile
How QSRs Need To Use Technology To Make Experiences Safe, Not Just Smarter
August 15, 2019

That the average experience in a quick-service restaurant (QSR) has been greatly enhanced by the addition of mobile technology is almost inarguable. The customer journey these days is frankly much smoother, much faster and a lot more rewarding. It is safe to assume that no...

QSR & Mobile
Digital Divide: QSR Managers And Consumers Face Nearly 30-Point Gap On Innovation Preferences
December 19, 2018

While quick-service restaurant (QSR) managers and customers might view the same menu, they might not always be on the same page when it comes to technology and innovation. When today’s connected consumers mosey into a QSR, they expect to find more than their favorite food,...

QSR & Mobile
First Data: Connected QSRs And Serving The Market Of One
December 13, 2018

Call it the market of one. In the age of connectivity, when mobile devices have meant a sea change in how we dine (how we order, eat and pay), restaurant firms have the opportunity to build consumer connections that are based on customization and customer...

QSR & Mobile
Deep Dive: Single Vs. Multiple-Location QSR Customers
October 12, 2018

Why do some customers visit the same QSR location every day, and some will visit multiple locations of the same chain? The latest Restaurant Readiness Index includes a Deep Dive on how single versus multiple-location customers differ.

QSR & Mobile
Subway Seeks To Innovate, Reworking Kiosks, Loyalty And Mobile
October 11, 2018

For insight on how QSRs are responding to changing customer expectations, PYMNTS caught up with Carissa Ganelli, chief digital officer at Subway. She discussed the new technologies the franchise is currently testing — including kiosks, apps and loyalty programs — at its nearly 30,000 locations...

QSR & Mobile
NEW DATA: The 10 Key Innovations Driving QSR
October 10, 2018

Consumers expect to be met with technology wherever they go, and quick-service restaurants (QSRs) are no exception. When it comes to ordering meals, they want to be able to do so with as little fuss as possible. That means being able to use features, like...