Burger King parent company Restaurant Brands International says it plans to sharply increase its drive-thrus in a bid to boost sales. In speaking with analysts Thursday (Nov. 3) about its third-quarter financial results, the burger chain said the move comes as consumer habits that changed during the pandemic...
As fast-food brands compete for their customers’ loyalty, limited-time offers (LTOs) and other promotions can go a long way. By the Numbers Research from the March/April edition of PYMNTS’ Digital Divide series, “The Digital Divide: Regional Variations in U.S. Food Ordering Trends and Digital Adoption,”...
McDonald’s is tapping artificial intelligence (AI) technology from Apprente — its 2019 acquisition — to launch a test pilot of automated drive-thru ordering at 10 Chicago fast food locations, CNBC reported on Wednesday (June 2). McDonald’s CEO Chris Kempczinski indicated that the technology is roughly...
That the average experience in a quick-service restaurant (QSR) has been greatly enhanced by the addition of mobile technology is almost inarguable. The customer journey these days is frankly much smoother, much faster and a lot more rewarding. It is safe to assume that no...
While quick-service restaurant (QSR) managers and customers might view the same menu, they might not always be on the same page when it comes to technology and innovation. When today’s connected consumers mosey into a QSR, they expect to find more than their favorite food,...
Call it the market of one. In the age of connectivity, when mobile devices have meant a sea change in how we dine (how we order, eat and pay), restaurant firms have the opportunity to build consumer connections that are based on customization and customer...
Why do some customers visit the same QSR location every day, and some will visit multiple locations of the same chain? The latest Restaurant Readiness Index includes a Deep Dive on how single versus multiple-location customers differ.
For insight on how QSRs are responding to changing customer expectations, PYMNTS caught up with Carissa Ganelli, chief digital officer at Subway. She discussed the new technologies the franchise is currently testing — including kiosks, apps and loyalty programs — at its nearly 30,000 locations...
Consumers expect to be met with technology wherever they go, and quick-service restaurants (QSRs) are no exception. When it comes to ordering meals, they want to be able to do so with as little fuss as possible. That means being able to use features, like...
