As the fall season arrives, fit consumers might be in search of apps that emphasize and support their health journeys. PYMNTS Provider Ranking of Fitness Apps is here to help. The Top 5 Strava comes out on top at No. 1, scoring 91 points. No. 2 goes to Planet...
Peloton has debuted new membership tiers as it rebrands to focus on exercise, not hardware. “We’re shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity to inclusivity across all Peloton Members present and future,” Leslie Berland, the fitness company’s chief...
Last week PYMNTS reported that Peloton is preparing for a rebranding effort as it expands its knowledge of its customer base and their workout preferences. The company’s executives have suggested that this rebranding may not involve hardware modifications, but instead focus on revamping the app...
Peloton is gearing up for a rebrand as the company continues enlarging its view of who its customers are and how they prefer to exercise, which executives admitted may have nothing to do with hardware, revolving more around a reimagined app and new subscription tiers....
Keep that heart rate up. Watch your form on those pushups. You call those crunches? These are the kinds of things a personal trainer would say. In the absence of such a person, we rely on the PYMNTS Provider Ranking of Fitness Apps to give...
During the pandemic, fitness apparel retailer Lululemon purchased a connected fitness company called Mirror in 2020 as a way reach cooped-up consumers. Later renamed Lululemon Studio, the $500 million decision was driven by the surging demand for at-home fitness equipment and the shift in consumer...
More fitness content providers are ditching pricey, specialized hardware for app-based experiences people can use on any device, with Lululemon’s Mirror the latest piece of gear caught in the crosscurrents of changing market dynamics. Lululemon Athletica Inc. is the latest to see the downside of...
Apple is beginning 2023 with a series of new offerings for its Fitness+ service. Beginning next week, the platform will roll out a new kickboxing workout and add a new theme called “Sleep” to its meditation library, the company said on its blog Thursday (Jan....
Depending on where you look, Main Street small and medium-sized businesses (SMBs) are either struggling with macro headwinds and fighting for survival — or they’re navigating the challenging environment with aplomb. And in the case of fitness-related firms in particular, they are increasingly finding themselves...
