Warby of X

Mobile Commerce
Warby Of X: Warby’s Prescription Check App
June 01, 2017

Removing the middleman in order to provide tailored and streamlined products or services seems to have become the norm over the last few years. About the same time the sharing economy became a thing nearly a decade ago, Warby Parker splashed onto the eCommerce scene in 2010....

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Warby of X: roll: Bicycle Company Goes Omnichannel
April 13, 2017

Buying bikes online can bring up a lot of fears for consumers. When it comes to assessing fit, style and assembly, purchasing a bike online can be a daunting task. But that doesn’t mean the experience has to stay that way. Stuart Hunter, founder and...

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Warby of X: Using Quality To Support Online Mattress Buying
April 06, 2017

Oftentimes the best ideas come from trying to solve a problem. And when that problem is a personal one, the drive to create an innovative solution that actually works is even stronger. For Marc Werner, founder and CEO of Nature’s Sleep, this meant making a...

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Warby Of X: Brickell Men’s Products Puts Skin Care First
March 30, 2017

When browsing the beauty aisles on the search a perfect skin care product, it’s rare to see many men on the hunt as well. Let’s be honest — there really aren’t many skin care options out there that cater to men outside of primarily women-focused brands...

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Warby of X: Touch Of Modern Curates A New Shopping Experience For Men
March 20, 2017

Not all shopping experiences are created equal. According to Jerry Hum, cofounder and CEO of Touch of Modern, what men and women look for when it comes to how they prefer to shop are drastically different. For men, it’s not about browsing for hours and...

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Warby of X: BioClarity Brings A Fresh Look To Skin Care
March 09, 2017

The pursuit of clear (preferably acne free skin) can be quite a long journey and for some it’s one that continues even after adolescence. Because of this, the skin care market is flooded with both high-end and drug store products promising to keep acne at...

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Warby Of X: The Bouqs Co. Takes Floral Delivery Back To The Source
March 02, 2017

Though using the online channel to order flowers for delivery is nothing new, it’s safe to say that most consumers have no idea where those flowers are coming from and what the supply chain is that’s used to get that delivery from Point A to...

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Warby of X: Helix Sleep Brings Science To Mattress Buying
February 09, 2017

Buying a mattress can typically be a much-needed yet burdensome purchase. Traditionally, it required going into a physical retail location and bouncing from bed to bed to bed in order to find the mattress that felt just right. Couple that with the fact that many...

Warby Of X: Surprise Ride, The Warby Parker Of Toys
January 19, 2017

It seems as though children are stuck like glue to digital devices. Many parents admit it. They say, “We didn’t grow up that way,” but they aren’t sure how to pull their kids away from those screens. Surprise Ride has an idea. Send the child...