Omnichannel Commerce’s Best Kept Secret

In case you’re wondering what the best kept secret in Omnichannel Commerce is: The better the omnichannel experience is for consumers, the more difficult it is for retailers to deliver it in a way that it is both easy and profitable.

Here’s why:

1. There are payments complexities associated with offering multiple payments types, multiple shopping channels and multiple retailer geographies.

2. There are technical complexities with securing consumer data across channels, geographies and payments types.

3. There are integration complexities with enabling real-time offers, product availability, checkout and other value-added consumer programs that won’t add friction to the consumer shopping experience.

These things – that last mile – are what no one talks about, but can make or break the experience for the consumer — and jeopardize the opportunity for the retailer.

On September 28th at 1:00 PM (EST), Joe Aleardi, Director of Sales for North America for IBM Commerce, Joe Peterson, IBM payments expert, and MPD CEO Karen Webster provided the framework for retailers that will make the last mile of omnichannel commerce the best part of the trip.

During this Digital Discussion attendees also learned:

1. Why adding more processors to the mix to accommodate new payments types and geographies unnecessarily complicates the most important aspect of omnichannel commerce – settlement and reconciliation.

2. How to use new security protocols like tokenization that decouple the merchant/retailer/biller information from the consumer’s cardholder’s data in a way that doesn’t compromise the use of the data that’s most important to retailers.

3. How to simplify the offer/order complexity to improve the consumer experience without compromising margin or ROI.

The last mile can be the longest part of the journey that retailers take when delivering an omnichannel experience to a customers. We’ll tell you how to make it the shortest – and most profitable — part of the trip for retailers and the most enjoyable part of the journey for the customer.

DIGITAL DISCUSSION PRESENTERS:

Joe Aleardi

Director of Sales for North America of IBM Commerce

Joe Peterson

Payments Expert of IBM

DIGITAL DISCUSSION HOST:

Karen Webster

CEO of Market Platform Dynamics