Today’s eCommerce world keeps getting faster and faster.
The latest development in eCommerce payments is the fusion of the banking industry with chatbots.
ATB Financial has announced its plans to join forces with Facebook’s chatbot messaging app. With this partnership and investment, it is officially the first full-service U.S. financial company to successfully process payments via chatbot technology.
Through its extensive testing with the FinTech startup company, Finn.ai, ATB Financial was able to make all of this possible. Now, those using ATB will have access to account balances and will have the ability to conduct payment transactions on Facebook Messenger through direct commands like, “Please pay my cell phone bill.”
In a statement, ATB Financial Chief Transformation Officer Wellington Holbrook revealed how the company hopes to revolutionize the banking industry with this new partnership: “We are transforming banking by bringing personalized chat services to our customers that will not only simplify their day-to-day banking but also actively support their savings goals and improve their overall financial well-being as a concierge service. We want our customers to be able to make transactions on their terms, the way they want to bank. The days of banks dictating to customers how and when they can do business are behind us.”
While ATB Financial may be the first full-service Canadian financial company to make the leap into payments via Facebook Messenger, it’s not the first company to do so. Earlier this month, pizza giant Domino’s announced that its customers can now order anything off its menu via Facebook’s messaging app.
With both of these big payment processing pieces of news connected to the social media giant, it appears Facebook has reinvented itself yet again.