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Q4 2016 CCI FINDINGS
The top merchants all do certain things right—100 percent of the top 30 e-tailers offer product reviews and recommendations, free shipping and coupons.
The industry is getting smarter—two new merchants received an “A” grade in this edition, bringing the total number of top-grade earners to 20.
No single industry has yet reached a grade of either A or B. Most of them recieved C’s, while four make a D and two make an F.
The PYMNTS.com Checkout Conversion Index™ (CCI) measures the payments conversion problems that arise when consumers encounter friction in their digital shopper experience. The CCI is based on a team of “shoppers” shopping at over 650 U.S.-based eCommerce sites across 14 merchant categories. We identified more than 55 attributes and used them to score merchants on how easy (or hard) going from discovery to final payment was on their site.