Checkout Conversion Index


The Checkout Conversion Index™ provides a look at what hurts conversion rates and creates friction in the shopping process — just how much money retailers are leaving on the table due to problems with friction and conversion, and why customers are abandoning their online purchases.

Checkout Conversion - 2017

2017 CCI Findings

eCommerce retail sales last year totaled an estimated 8.6 percent of all retail spending worldwide.

Top performing merchants received an average Index score of 81.1 out of 100, 37 percent higher than the average Index score of 51.4 out of 100.

Top performing merchants reduced online purchasing time to an average of 126.8 seconds.

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