Checkout Conversion Index

CHECKOUT CONVERSION

The Checkout Conversion Index™ provides a look at what hurts conversion rates and creates friction in the shopping process — just how much money retailers are leaving on the table due to problems with friction and conversion, and why customers are abandoning their online purchases.

Checkout Conversion - April 2018

Q1 2018 CCI FINDINGS

82.4 out of 100 – average Index score of the top 30 merchants studied

51.0 out of 100 – average Index score for all merchants studied

$236 billion – total sales revenue forgone due to friction in the checkout process

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