Great read Kevin. I totally agree with you on the fact that beacons are only one part of the conversation and that they can’t exist as a silo. Only when the data provided by beacons is combined with other in-store strategies (such as mobile, CRM, loyalty program, e-commerce platform, POS system etc.) will it help retailers drive results. Therefore it is very important for retailers to plan through the different stages of their iBeacon strategy before they go ahead with it. we have discussed about it in detail here: http://blog.beaconstac.com/3-critical-components-of-your-ibeacon-retail-strategy/