I'm curious why Mr. Lamouche believes the US will achieve a faster and more efficient conversion. There is little understanding of the tech among the general public, few EMV terminals in market, no coordination in either marketing or POS deployment efforts by major players, and an incredibly diverse merchant community that isn't thrilled about the $10B conversion price for uncertain ROI.

NFC will help move things along, but that's another tech with little traction. Can two techs with limited short term merchant appeal catch fire? Time will tell. I'm not as convinced. I won't be too surprised if the liability shift deadline comes and goes like Y2K.