Company Spotlight

Australia-based Pinpoint To Be Purchased By MasterCard

Pinpoint, a Sydney-based provider of loyalty and rewards services for banks and merchants in the Asia Pacific region, has struck an acquisition deal with MasterCard for an undisclosed sum.

"Not only does Pinpoint offer a competitive edge in Australia, its growing presence across Asia Pacific also holds much promise and will allow us to offer more effective programs to our customers and cardholders," says Vicky Bindra, MC's president, Asia Pacific, Middle East and Africa, reports Finextra.

Pinpoint's acquisition by MasterCard is expected to close in Q2 2014.

The company currently counts large companies such as McDonald's, WestPac and Vodafone and has a presence in powerful markets in Hong Kong, China, Taiwan, Japan and India.

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