For consumers today, the term "app" can be associated with Instagram, Angry Birds, Pandora or Facebook Messenger. But apps are also crucial to the development and transformation of businesses across several industries, including mobile banking and payments.
With the rise of this new age of applications comes the widespread hacking of them, with financial apps being particularly affected, but the financial loss and brand damage these attacks cause is difficult to quantify.
“As fraud keeps increasing at an alarming rate; big data and analytics have become the 2 greatest weapons against it," said Revathi Subramanian, SVP of Data Science at CA Technologies, in a recent PYMNTS digital discussion, Bringing 20/20 Foresight to Fraud. Subramanian is one of the key speakers at CA World ’14 taking place from November 9–12, at the Mandalay Bay Resort & Casino in Las Vegas.
CA World ’14 will gather industry leaders at the cutting edge of entertainment, transportation, wearable tech, commerce and more to discuss the solutions that are fueling business transformation and innovation in the age of the application economy.
With advice from experts like Mike P/ Gregoire, CEO at CA Technologies, to Earvin “Magic” Johnson, athlete and entrepreneur, companies will learn how to thrive in this new economy of apps while rubbing elbows with the industry leaders reshaping the world of business and IT. To register for the event, click here.