Interesting article. Retailers should adopt new technology and integrate mobile into their marketing efforts like this will help retailers connect with customers and omnichannel strategies allow retailers to engage fully with a consumer through all channels thus enhancing the consumer experience while creating brand awareness and improving consumer loyalty. I work for McGladrey and thought this conversation aligns well with a white paper that was created on this subject, if your readers are interested in it. http://mcgladrey.com/content/mcgladrey/en_US/what-we-do/industries/consumer-products/the-one-constant-in-retail-is-change.html